Applicants want to be personally addressed and search between the lines for the fulfillment of their expectations. However, one of the first and most important things companies have to do is to create a candidate persona.
What is a candidate persona?
In simple terms, the candidate persona is a fictitious representation of an ideal candidate for a vacancy. You can form it by defining the skills, characteristics and traits that make up your perfect hire.
Let’s say that your fictitious person name is Ben, who has X years of experience in programming languages you require. The persona also contains further information that helps the applicant to get an accurate picture of the person described. The candidate can compare with the persona and thus determine if he is suitability for the job offer.
Download our e-book and learn how to create a candidate persona step by step.